Adidas

The company I've decided to design ads for is Adidas. Right now they've launched their newest and biggest campaign "Adidas is all in." I don't really like their tagline so I'm thinking of making a new one. However I do like what the campaign represents. Adidas knows that today's consumers "are not one-dimensional" so they are trying to create a brand in which all can feel represented all while celebrating the things that make us similar; our passion for sports, music, and fashion. Feel free to watch some of their commercials that I posted below.

  Adidas all in 

Adidas originals

Adidas celebrate originality

Project # 2 Ideas

My first thoughts about this project were to choose a company that is affiliated with music because I really enjoy music and the artwork on cds. However, I feel like it would be hard to find a company that has a good campaign and style. So then I started looking at companies that make several things so that I wouldn't be limited to one product. I'm posting some companies and products that I'm thinking of using for this project.

P&G - picked it for the variety of products it offers
Kraft - picked it for variety and because I love cheese
Wrigley - I love gum, even though I've only had 1 piece in the last three months, must be all that running. Also funny commercials.
Sharpie - really interesting campaigns and style
Adidas - I really like their shoes. Not so fond of the musicians in their ads but when you're up against Nike what can you do?
Gatorade - its been overused so I'm really hesitant
RATP trains - chose it for humor, but also because I ride public transportation.


These are some of the ads that I liked. Enjoy!

 

First Project: Personal Logo

These are the final pieces I turned in for the first project. Mounting and the color scheme could have been better, but not a bad start to the semester.

Typographic Logo

Illustrative Logo

New Color Schemes

These are some of the color schemes I made up in class. Still looking for more appealing combinations. I may just go back to the beginning and take some inspiration from the vh1 logo.

Logo Update and Pantone Colors

So I finally finished tracing my logo designs into Illustrator and by the way it wasn't easy. I think I'm finally getting the hang of the pen tool. I think I might work some more on the m and k in the first logo.

 Next order of business: color schemes, yes I keep blogging about adding color, but sadly I only have one example for each and it ain't pretty. However, I do like the idea of using the different shades of a color within the logo. I'm going to do some more experimenting and research on color schemes because they both look plain.

Pantone 367 U

Pantone Purple U, Pantone 306 U, Pantone 368 U



New Logo Designs

So I still need a color scheme for the logos. For the first logo I was thinking bright, fun, and playful colors. For the second I want to use blue and white to emphasize the theme of water.

Illustrative logo

I still need to work on this logo, but so far this is my favorite version of "The Kicking Z".



Illustrative logo

I may use the "k" off of this logo and add it to the logo before this one. However, it's highly unlikely because I like "The running K," but who knows, it might be the best version that I come up with.

Typographic logo

I quickly sketched this beauty in the middle of class. I know I shouldn't be doing homework in class, but I was disappointed with all of the other typographic logos that I had sketched out. That wasn't my only motive for sketching new logos. I also felt like I had spent so much time working on my illustrative logo that I had totally neglected my other logo. I feel like this logo does me justice because the other stuff was hard to differentiate between the "z" and "m."

I'd like to personally thank Paige Taylor for giving us an extension for this logo project.

Thanks A Million!

It's Wednesday

So it's Wednesday and I didn't get much done. I started playing with fonts in Illustrator, before class and during class. I also tried to understand how to use the pen tool. Hopefully by the end of the day I'll have both logos sketched out. I look forward to Thursday at 5:30 pm; the beginning of my weekend.

Personal Logo Sketches

As of Thursday, these are all the sketches I have for my personal logo. Hopefully, by Tuesday I'll have revised logos with color schemes.