Saw this at Ponce on the way to GSU

My first reaction to this ad was great another ad about buying gold, especially because of the large gold sandwich wrapper that reminded me of a gold bar. However, when I got closer, I noticed that the billboard was actually advertising Chipotle Mexican Grill. The restaurant was trying to call attention to its Food With Integrity mission and 18th anniversary.  I didn't really like the text, but I like the concept. Here is a link to the website  Chipotle Goes For The Gold.