Adidas Ad Concept

I've been really slow about getting ideas for the project because Adidas targets all consumers and offers a large variety of products. After collecting a ton of pictures I have two ideas. One idea is to have each ad target a different type of people. The subject of the ads will be a musician, an athlete, and an artist. Another concept would be to hint at the global impact that Adidas has as well as their diversity. Instead of using a picture of the world, there would be a huge sneaker in the middle of the ad and different people would be placed around the shoe displaying their passion and love for the shoe.

Concepts:
- 3 different lifestyles  represented
    Tagline: My style .....
                  My passion ....
                  My gameface ....  etc
               
                  My adidas / Adidas ....  Where all three unite

- Adidas globally united
Sorry no taglines yet

Sketches: